EPISODE · Nov 25, 2020 · 19 MIN
Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es.
from iDigress with Troy Sandidge · host Troy Sandidge
What is the future of marketing?Where is marketing going?How should I market in 2021?Technology is changing.Socioeconomics is changing. We're living in a pandemic.This all influences consumer habits and, consequently, marketing. People have pushed the Four Ps forever.The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep10, #Future #####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
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What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (product, price place, and promotion) and elevate the Four E's. This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep 10, #Future
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Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es.
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