Ep. 10 Why Letting Go of Marketing Talent Will Kill Your Transformation

Right now, I’m seeing it everywhere. Marketing teams are being cut like a line item on a spreadsheet—and it’s a massive mistake.If you’re in the middle of transformation, this short-term thinking will cost you more than you realise. Because the people you're letting go? They know how to drive change from the inside out.In this episode, we talk about why letting go of your marketing capability could quietly sabotage your transformation efforts—and what to do instead.We cover:Why great marketers are your untapped transformation assetsThe psychology of behaviour change and why your org desperately needs itWhat most leaders miss about the link between marketing and transformationHow to redeploy, not remove, the talent you already haveIf you're serious about transformation, this is not a side conversation. It's mission critical.If you're navigating transformation and want a smarter, more strategic way forward—this episode is your next best move.Where to find Melissa Hartmann:Transformation Leadership Academy MastermindMelissa on LinkedIn👉 Learn more about the Transformation Leadership Academy Mastermind