Ep 100. 5% de conversión en parafarmarcias con Jorge Peláez, CEO de Farma2Go.

from Ecosistema Ecommerce · host Javier López Rodríguez

Hoy publicamos el podcast número 100 y para celebrarlo contamos en la sección de los protagonistas del Ecommerce con un invitado muy especial. Nada menos que con Jorge Pelaez, cofundador y CEO de Farma 2 GO que en la actualidad es una de las cinco parafarmacias online en España que más facturan. Y además, siendo siempre rentables. Tienen como objetivo en 2023 alcanzar los 10 millones de euros de facturación y cuentan con una tasa de conversión del 5%, cifras que no son muy comunes en el mundo ecommerce. Jorge nos abre las puertas de su proyecto y nos cuenta como ha ido evolucionando desde que en 2015 descubrió la oportunidad de vender online junto con su hermano. Hablamos de la dificultad que supone crecer en un mercado tan regulado, cómo gestiona el stock, el almacén y trabaja los canales orgánicos y de pago para conseguir clientes. Un ejemplo de emprendimiento espectacular sin moverse de Torrelavega. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jun 2, 2023

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Ep 100. 5% de conversión en parafarmarcias con Jorge Peláez, CEO de Farma2Go.

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