Ep #100: Build it, and they will come

Hey friends 👋You know the pattern: founder builds the product, polishes the product, adds “one more” feature, then waits for the market to notice.Step one: build it. Step two: question mark. Step three: profit.For episode 100, we continue the Startup Pseudoscience Series with the myth of “if you build it, they will come.” We steelman the best version first, because product quality does matter. Slack, Dropbox, Notion, Figma... the product-led legends are tempting for a reason.Then we get into the part founders love to skip: survivorship bias, referral mechanics, switching costs, timing, trust, and the narrow conditions that make product-led growth work. A great product is not a distribution strategy. It only helps if customers can find it, understand it, trust it, and care enough to change.From Amazon reviews and Best Buy’s showroom problem to Slack’s pivot out of a game studio, we break down why “build first, sell later” usually hides a stack of untested assumptions.Plus, frivolous thoughts get unusually sincere: 100 episodes as an R&D lab for Traction Lab’s thinking, Cameron’s fifth marathon, and the weird endurance sport of showing up every week.As always, thanks for listening.—Cameron and JDMTimestamps00:00 - Introduction02:15 - If you build it, they will come05:30 - Survivorship bias and product-led myths12:45 - Referral mechanics and Amazon reviews25:00 - Product, distribution, and founder psychology40:00 - Frivolous Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com