Ep 100: Converting Leads Into Revenue and Planning Next Year's Marketing Strategy with Expert Mat Rogers

In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components.Topics include:Consistency is key to success (2:58)Optimize website for off-season (6:10)Track and monitor marketing data (10:31)Don't overlook digital marketing's impact (17:19)Utilize off-season for strategic marketing (22:05)Tailor your marketing plan to budget (25:44)Use data to scale your company (28:30)Prepare for success in your business (33:36)