EP 100 : Enterprise SaaS Masterclass | Yamini Bhat (Co-Founder & CEO, Vymo)

Yamini is the co-founder and CEO of Vymo. Prior to founding Vymo, Yamini was an engagement manager at McKinsey & Company. She spoke about picking the enterprise, creating a category, selling to enterprises and more in her interview with Roshan Cariappa. Key Highlights: 00:00 Introduction 01:22 Picking the Enterprise 04:16 What makes the Enterprise different? 06:51 Important Self Evaluation Criteria for Enterprise 11:33 Creating a category 15:31 Selling to Enterprises 19:16 The Verticalization journey 22:28 Key learnings about Enterprise Customer Success 25:58 Balancing product vision v/s customer asks  28:48 Managing customer requests 32:16 Building a Service Delivery function 37:18 Building Partnerships 41:14 Defining the North Star metric 44:56 Aligning functions & teams 48:42 Evolution of SaaS  52:12 Advice to Founders 57:21 Closing Remarks ------------------------------------- Connect with Yamini: Linkedin: https://www.linkedin.com/in/yamininatti/ Twitter: https://twitter.com/yamini_bhat ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startupoperator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message