Ep. 100: How to Create Better B2B Marketing Funnels (Part 2)

In Part 2 of our 3-part miniseries, we speak with B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of middle-of-the-funnel activities and how marketers can leverage customer validation as well as social proof to support the research and evaluation process of prospects. They also give us a list of tactics that marketers should STOP using, and provide us with insights into the activities that are effective and generate the best results.