Ep. 100 Lance Goodridge, vp of global analytics and consulting at IRI

from Beernet Radio · host Harry Schuhmacher

Today the gang speaks on Pricing, Pricing, and more Pricing. We chat with Lance Goodridge of IRI on beer's price elasticity of demand, differentiating your product during inflationary times, and more.  Show Starts in earnest:  03:15 00:00 Intro - hilarious banter, jordan is late ... or is he? 03:15 Lance joins the call.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

What this episode covers

Today the gang speaks on Pricing, Pricing, and more Pricing. We chat with Lance Goodridge of IRI on beer's price elasticity of demand, differentiating your product during inflationary times, and more. Show Starts in earnest: 03:15 00:00 Intro - hilarious banter, jordan is late ... or is he? 03:15 Lance joins the call. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok: @beerbizdaily

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Ep. 100 Lance Goodridge, vp of global analytics and consulting at IRI

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This episode was published on July 6, 2022.

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