Ep 101: Amazon Ads for Authors

Click Here to ask your book writing and publishing questions!Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them. I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results. MENTIONED RESOURCES:Original IG post about ads experimentLink to blog post detailing setup of this ads campaignLink to Publisher Rocket softwareLink to audiobook of Enough: The Simple Path to Everything You Want ($4.99)🧭 BACK COVER BLUEPRINTGet back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 🔗 https://www.publishaprofitablebook.com/blueprint Looking for hidden gems, date night spots, and staycations you didn't know you needed? Find your next adventure at TheBestoftheSouthwest.com and follow along on Instagram at @thebestofthesouthwest.*episode sponsor ✍️ 33-DAY BOOK WRITING BOOTCAMPYou've Been Thinking About This Book Forever. So let's get it written (for real this time). 👉 https://www.publishaprofitablebook/writethebookSupport the show******Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.  Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth