EP 101 — ROGER FEDERER LOST $74 MILLION IN A DAY episode artwork

EPISODE · Aug 21, 2026 · 1H 2M

EP 101 — ROGER FEDERER LOST $74 MILLION IN A DAY

from In the Beginning Podcast · host Courtney Atkinson and Liam Flanagan

Liam made a bold prediction about 'On Running' brand back in January. Last week it cost Roger Federer seventy-four million dollars in a single day. That's the hand-up moment this episode starts on, before the boys get into whether the running world has too much access — Michael Jordan, Bill Murray, and the surfers who reckon marketing is ruining the sport. Plus the six things that make up a premium runner's $1,500 annual budget, Courtney's verdict on Liam's floaty shorts, and why major marathons are just grown up Ooshies.Follow the podcast on Instagram @inthebeginningpodcastCourtney on StravaLiam on Strava

Episode metadata supplied by the publisher feed · Published Aug 21, 2026

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EP 101 — ROGER FEDERER LOST $74 MILLION IN A DAY

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