EP 102: The NORKA Soda Revival with Michael Considine

Prohibition was a dark time for alcohol drinkers but a lack of booze fueled innovation in the beverage category. And that, friends, is where NORKA's story began. In this episode, entrepreneur Michael Considine tells a great story of how he went down an Akron history rabbit-hole to learn about the city's signature soda that was produced from 1924 through 1962. Without ever tasting the original NORKA, using knowledge gleaned from records and family members of the original producer, Michael recreated the soft drink and even improved it to appeal to today's modern palates. NORKA is currently available in four flavors and is sold as far away as Australia. We also learn how the brand has the potential to expand to other flavors and product lines. This episode is presented with support from Kate's Fish at the West Side Market and Chef Douglas Katz.