EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost

A single fax almost caused a multimillion pound pricing collapse. Yet the story is only the starting point. This episode goes much deeper into how marketers cope with relentless technological change and why so many professionals feel overwhelmed.Allister Frost is the former Head of Digital Marketing Strategy at Microsoft and one of the first people inside the company to shape its early digital and performance marketing approach. He now writes, teaches and speaks globally about staying future ready, building adaptable teams and avoiding the slow suffocation of the comfort zone.Chris and Allister's conversation explores AI hype, quantum computing, career resilience, the Frost Framework and the behaviours that help marketers stay relevant when the rules keep changing.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube