Ep. 103 - Jason Khalips - Embracing your BJJ Gym as a Business episode artwork

EPISODE · Feb 27, 2026 · 46 MIN

Ep. 103 - Jason Khalips - Embracing your BJJ Gym as a Business

from The Business of Jiu Jitsu · host JP Levesque

On this episode we get some great gym owner insights from Jason Khalipa. We explore the journey of turning passion into a sustainable business, focusing on lessons learned from Jason Khalipa's extensive experience in fitness, CrossFit, and Jiu-Jitsu. Whether you're an academy owner or aspiring entrepreneur, discover actionable tips on business mindset, class structure, community building, and growth strategies.Key TopicsThe parallels between CrossFit and Jiu-Jitsu industry evolution (2010–2020)Treating your gym as a business, not a hobbyImportance of formal partnership agreements to prevent conflictsThe significance of class structure, curriculum planning, and relaying content effectivelyHow to create positive member experiences and reduce dropout ratesThe role of professionalism, punctuality, and cleanliness in gym qualityStrategies for owners of 100–120 students feeling stuck and scaling upThe mindset shift from hobbyist to business owner for sustainable growthPersonal growth, discomfort in expansion, and maintaining health as an ownerBuilding community with men's programs and online digital appsConnect with Jason on the links below:⁠Th.fit ⁠ — Free parking lot workouts for menNC Fit — Jason's Gym'sInstagram - Check out Jason on IGIf you are serious about growing your BJJ academy and you want a road map on how to do it, click the link below to schedule a free 30 min BJJ Growth map call. Click here to schedule your 30 minute call

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Ep. 103 - Jason Khalips - Embracing your BJJ Gym as a Business

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