Ep 103 Marketing for IBCLC's with Katie Bridgewater

Owning a small business often means wearing every hat, trying to do all the things.  Marketing is especially tough if you don't know how to do it, or maybe it's hard to market it without feeling slimy as a healthcare provider.  However in this episode Katie Oshita IBCLC and Katie Bridgewater, marketing expert for Perinatal professionals, discuss how this is possible.  How you can use some basic tools to make marketing easier and grow your business.Podcast Guest:  Katie Bridgewater is a strategic copywriter for lactation professionals & other professionals in the maternal wellness space. Katie will help turn infant-stage ideas into high-converting, emotionally resonant copy that actually connects. Whether you’re preparing a course launch, trying to boost SEO, or wanting to stay top of mind with your audience of parents, I’m here to help you make it happen with words that work.Katie works best with people who value transformative education, authenticity, and connection. If you’re passionate about serving moms and families through meaningful content, let’s tell your story in a way that builds trust and grows your lactation business.Podcast Host: Katie Oshita, RN, BSN, IBCLC has over 25 years of experience working in Maternal-Infant Medicine.  While Katie sees clients locally in western WA, Katie is also a telehealth lactation consultant believing that clients anywhere in the world deserve the best care possible for their needs.  Being an expert on TOTs, Katie helps families everywhere navigate breastfeeding struggles, especially when related to tongue tie or low supply.  Katie is also passionate about finding the root cause of symptoms, using Functional Medicine practices to help client not just survive, but truly thrive. Email [email protected] or www.cuddlesandmilk.com   Support the show