Ep. 103: Positioning vs. Differentiating [Marketing 201]

Do you know where you fall on the axis of your industry? Today I am walking you through an exercise to help you figure that out (hint: you get to decide!). Axis, quadrants, positioning and differentiating - we're talking ALL about how to find your place in your industry and what it means to set yourself apart from the others. And then, how to use that place in your messaging and get in front of the right customers. You'll definitely want a way to take notes for this one!   ***** Miranda Rodriguez is a Marketing Coach who helps dreamers and change makers create their own set of marketing rules to play by. She believes marketing your business can be simple, doable and fun. Through the use of monthly marketing coaching and customized four-week marketing action plans, she helps you grow from creator to CEO. Click here to book your 90 minute, one-time Jumpstart meeting w/ Miranda.