Ep 103 : Social Media Playbook - Twitch

This social media platform has garnered over 1 trillion minutes of content in 2020 alone and is home to some of the world's most popular online live tournaments (including E-sports and gaming), match highlights, pro players, live streams and more.  Yes, we're talking about Twitch.  In this week's episode from our 'Social Media Playbook' series, we sit down with Sandeep Suvarna, Senior Director Marketing for Asia Pacific at Twitch as he chats with Andrew Clark. Sandeep shares more about the impact the platform has created since its inception, how COVID-19 has welcomed more users and content to Twitch, how your business can best navigate the platform through authenticity and original content as well as tips for fellow marketing professionals.  ABOUT THE SERIES Welcome to another episode of the “Social Media Playbook”, a brand-new, bite-sized podcast series by our Marketing & Communications Committee. In this series we focus on the latest trends and features of current social media platforms, the do’s & don’ts and new developments to come, in conversation with some of the leading players in the industry. Andrew Clark, Co-Chair of the committee and Partner at Creative Video Agency, AsiaWorks, chats with industry leaders within the social media landscape as they share their tips, tricks and advice for Marketing & Communications professionals.