Ep #103: The Million-Dollar Prospecting Marketing Lesson – With Scott Cantrell

On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences.  He joins us to discuss something that everybody does, but not everyone does well – prospecting.Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.We also discuss Scott’s step-by-step formula for making our prospecting more effective while connecting with our target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.What You’ll Learn From this Episode:The main issues with how most people prospect.Scott’s formula for more effective prospecting.His Million Dollar Prospect Marketing Lesson and what it’s all about.Whether one technique that will yield 20 new clients in 60 days exists.The four keys to build into your prospecting efforts.