Ep. #1032: Book Club: My 10 Favorite Takeaways from “Yes!” by Goldstein, Martin, & Cialdini

My Book Club series is back! These are my top 10 key takeaways from Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini. “Can you recommend a book for…?” “What are you reading right now?” “What are your favorite books?” I get asked those types of questions a lot and, as an avid reader and all-around bibliophile, I’m always happy to oblige. I also like to encourage people to read as much as possible because knowledge benefits you much like compound interest. The more you learn, the more you know; the more you know, the more you can do; the more you can do, the more opportunities you have to succeed. On the flip side, I also believe there’s little hope for people who aren’t perpetual learners. Life is overwhelmingly complex and chaotic, and it slowly suffocates and devours the lazy and ignorant. So, if you’re a bookworm on the lookout for good reads, or if you’d like to get into the habit of reading, this book club for you. The idea here is simple: Every month, I’ll share a book that I’ve particularly liked, why I liked it, and several of my key takeaways from it. I’ll also keep things short and sweet so you can quickly decide whether the book is likely to be up your alley or not. Alright, let’s get to the takeaways. Timestamps: (0:00) - Please leave a review of the show wherever you listen to podcasts and make sure to subscribe and leave a comment! (4:26) - Decision fatigue. (5:09) - Devote training time on errors and how those errors can be avoided. (7:20) - Argue against your self interest. (7:38) - Search others for their virtues. (8:00) - Point out potential losses. (8:27) - Have product and company names that are easy to read and pronounce. (8:50) - Give gifts that are significant, unexpected, and personalized. (9:11) - My award-winning fitness books for men and women: https://legionathletics.com/products/books/ (11:10) - Commitment and consistency based strategies. (11:43) - Free the consumer from previous commitment. (12:17) - Mysterious influences. Mentioned on the Show: My award-winning fitness books for men and women: https://legionathletics.com/products/books/