Ep. 104: How to Scale Efficiently by Leveraging Automated Webinars

In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content. In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa also explains the mistakes and misconceptions around creating on-demand webinars and demos, highlights the importance of having a strategic approach, and discusses what metrics B2B marketers should look out for.