EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew

Behavioural tactics collapse more often than marketers admit. Phill Agnew joins us again to expose the shortcuts that fail, the ones that hold up under pressure, and the science senior marketers can actually trust.Phill is the creator and host of Nudge, one of the most respected behavioural science podcasts in marketing. He is known for turning academic research into practical tools used by senior marketers, founders and brand leaders. His work blends storytelling with evidence, backed by real experiments he runs on his own content to see what genuinely moves behaviour.This episode digs into the heuristics that influence high stakes decisions. We cover social proof, reciprocity, operational transparency, the peak end rule and why some once trusted tactics simply do not replicate. Phil takes us inside the studies that matter and calls out the ones the industry should move on from.There is clear value here for anyone pitching, shaping brand strategy or trying to influence complex B2B decisions. Phil makes the science accessible and gives you examples you can apply straight away.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram