Ep. 105 - Mark Millare - Hart Jiu Jitsu - How to make social media content that doesn't suck for your BJJ Gym

In this episode of the Business of Jiu Jitsu Podcast, JP Levesque sits down with Mark Millare from Hart Jiu Jitsu to talk about what actually makes a gym stand out today. They dive into the importance of building a strong culture, creating a fun but pressure-tested training environment, and using social media consistently to attract and retain students.Mark shares how Hart Jiu Jitsu approaches class structure, onboarding, and community building to create an environment where people want to train long-term. The conversation also covers simple ways to create engaging content, build gym pride among students, and use branding and merchandise to strengthen your academy’s identity.Key TopicsWhy culture and environment matter more than fancy facilitiesHow consistent social media builds visibility and attracts studentsBatching and planning content around training schedulesBalancing fun training with pressure-tested techniqueCreating a welcoming trial experience that convertsBuilding gym pride and community through inside jokes and shared identityStructuring classes and warmups to improve retention and engagementUsing branding and merchandise to strengthen your academy’s identityFollow Hart Jiu Jitsu on Instagram here: https://www.instagram.com/hart_jiujitsu/If you want to grow your Jiu Jitsu academy and you're stuck but not sure why click the link below to grab a free 30 min growth engine audit.We’ll look at your academy by the numbers, help you find the holes and give you a plan to move forward and start seeing growth.Book your audit here:https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit