Ep. 106: A Migration Path from USD to Crypto—with Andy Bromberg of Eco

More and more people understand that crypto is going to be big. But they don’t really know why. And they don’t want to be forced to turn all of their money into cryptocurrency right off the bat. So, what if there was a way to demonstrate the benefits of the technology with US dollars and then migrate users to digital currency over time? Andy Bromberg is the new CEO of Eco, a wallet designed to simplify everyday finances and maximize earning power. Andy began his career in startups as the CEO of political media platform Sidewire before cofounding CoinList in 2017, where he served as CEO for the last three years. Andy was also a member of the legendary Stanford Bitcoin Group from 2012 to 2014. On this episode of Boost VC, Andy joins us to discuss his introduction to crypto at Stanford and explain his decision to transition from CoinList to Eco. He weighs in the challenges of onboarding remotely and describes the skill set he brings to the Eco team. Listen in for Andy’s insight around the benefits of the Eco app and learn how his team provides users with a migration path from USD to crypto. Topics Covered What got Andy into the crypto ecosystemPart of Stanford Bitcoin GroupCofounded CoinList in 2017 The challenges of onboarding remotelyConnect with team in Zoom settingEncourage natural interaction How Eco makes your money work for youPut money in, earn up to 5% APY5% cashback on purchases Eco’s approach to broad crypto adoptionApp based around US dollarsEducate on tech over time What inspired Andy’s transition to EcoToken design makes senseMigration path (USD to crypto) The skill set Andy brings to the Eco teamBuild community/attentionLaunch project successfullyAbility to scale organization  Andy’s definition of successThings feel natural, peacefulIn flow state most of timeConnect with Andy  Eco https://eco.com/  Eco on LinkedIn https://www.linkedin.com/company/eco-pay/  Eco on Twitter https://twitter.com/ecoAndy on Twitter https://twitter.com/andy_bromberg Resources CoinList https://coinlist.co/  Coinbase https://www.coinbase.com/Earn https://www.coinbase.com/earn  Andreessen Horowitz https://a16z.com/Balaji Srinivasan https://balajis.com/Bolt https://www.bolt.com/Cognito https://cognitohq.com/AngelList https://angel.co/  Protocol Labs https://protocol.ai/MyCrypto https://mycrypto.com/accountFidelity Digital Assets https://www.fidelitydigitalassets.com/overviewBlackRock https://www.blackrock.com/us/individual  The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro https://www.amazon.com/Power-Broker-Robert-Moses-Fall/dp/0394720245  Barbarian Days: A Surfing Life by William Finnegan https://www.amazon.com/Barbarian-Days-Surfing-William-Finnegan/dp/0143109391 Connect with Boost VC Boost VC Website https://www.boost.vc/Boost VC on Facebook https://www.facebook.com/boostvc/Boost VC on Twitter https://twitter.com/BoostVCBoost VC on Instagram https://www.instagram.com/boost_vc/