Ep. 106: How To Successfully Address the Challenges of Global Multilingual Marketing

Implementing your B2B marketing campaigns across different geographies, languages, and cultures is no small feat. We often tend to forget that while technology and rapid globalization have brought the world closer, things do sometimes get “lost in translation”. As such, how can B2B companies successfully translate their domestic strategies into international sales and profits? What should they be mindful of? In this week’s episode, we have an incredibly insightful conversation with cultural wordsmith and language expert Wendy Pease (President, Rapport International) about how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. During our discussion, Wendy talks about how successful global marketing should start with the right corporate strategy and why it’s also important to understand the language and culture of the market that companies are entering. She also provides tips on which mistakes to avoid, the importance of conducting the right research, and what metrics marketers implementing global campaigns should pay attention to.