Ep. 106 - Stop Guessing: How to Use Your Gym’s Numbers to Grow

SummaryIn this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down a real-world case study to show how academy owners can use their numbers to actually grow their business. Instead of guessing what to fix next, this episode walks through how to interpret your metrics, set realistic targets, and make better decisions based on what’s actually happening inside your gym.JP covers how to reduce churn, improve conversions, and reverse engineer your growth goals using simple math. If you’ve ever felt stuck or unsure what lever to pull next, this episode gives you a clear, practical framework to move forward with confidence.Key TopicsHow to read your gym’s numbers and understand your true growth potentialWhy churn is one of the most important metrics (and how to reduce it)Improving lead → trial → member conversion ratesCost per lead vs cost to acquire a customer (CAC)Using Google reviews to build local trust and authoritySimple, consistent marketing strategies that actually workReverse engineering growth targets using real dataOnboarding and communication strategies to improve retentionCommunity events and engagement to reduce drop-offSetting realistic expectations for growth (120–150 students and beyond)Balancing growth with sustainability and avoiding burnoutResources & LinksWant help identifying what to fix in your academy and building a clear plan for growth?Book a free Growth Engine Audit here:https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit