Ep 106: They Ask, You Answer for Fiction with Marcus Sheridan

In this episode and I talk to Marcus Sheridan who is the owner of a swimming pool company who suddenly learned in the days when his business was suffering in the recession that by creating an absolutely amazing blog just about the questions people have about swimming pools, he managed to hold his company back from the point of oblivion just by doing blogging and answering questions. He's now known as the Sales Lion and goes around training people internationally on how to do Content Marketing for fiction especially focusing on answering the questions that readers actually have. You can find full show notes at http://beginselfpublishing.com/content-marketing-fiction