Ep 107: Author Marketing Strategies with Jenn Hanson-dePaula

Click Here to ask your book writing and publishing questions!In this episode, I speak with the legendary Jenn Hanson-dePaula about strategies authors are using today to promote their books. Learn how to create content that resonates with your target readers and get greater clarity on the vital role of empathy in crafting messages that engage readers across genres—from fiction to nonfiction to poetry to memoir. We also unravel the complexities of platforms like Substack and the impact of AI on content creation, offering practical advice for maintaining authenticity while leveraging time-saving new technologies.Finally, discover how focusing on building a dedicated core fan base can revolutionize your marketing efforts, rather than chasing after a massive audience. With actionable tips and a fresh perspective on the role of algorithms, you'll be inspired to enhance your book marketing strategy and connect more authentically with your audience as we head into 2025!🧭 BACK COVER BLUEPRINTGet back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 🔗 https://www.publishaprofitablebook.com/blueprint Looking for hidden gems, date night spots, and staycations you didn't know you needed? Find your next adventure at TheBestoftheSouthwest.com and follow along on Instagram at @thebestofthesouthwest.*episode sponsor WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility ✍️ 33-DAY BOOK WRITING BOOTCAMPYou've Been Thinking About This Book Forever. So let's get it written (for real this time). 👉 https://www.publishaprofitablebook/writethebookSupport the show******Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.  Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth