Ep. 107: How to Build Trust With Storytelling in B2B

With so many channels and so much content put out on a daily basis, B2B companies struggle to rise above the digital noise in a way that differentiates them. As such, how can companies create better content that is interesting, insightful, and delivers true value? Join us in this week’s conversation with expert B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) as he talks about building trust with target audiences by telling better stories. During our discussion, Chris talks about why B2B companies need to focus less on their product or service features and more on how they are able to solve their customers’ challenges. He also elaborates on the mistakes to avoid, the importance of first-party data and research in storytelling, the role that emotions and rationale play, metrics to pay attention to, and what B2B marketers can do right now to improve their storytelling approach for better results.