Ep 107 - How to Thrive with Audio (ft. Meghan Maydel)

If you're listening to this podcast, chances are you listen to other podcasts and have possibly even considered hosting your own podcast. You've probably wondered how to go about not sounding like everybody else. You don't want to add to the noise in your industry; you want to craft a message that stands out and connects with your ideal clients. In this episode, I've brought in my dear friend Megan Maydel to help us understand what we can do right now in the thick of a pandemic to scale and market our business without having to spend a ton of money because I know we're all a little bit concerned about cash. Megan is the CEO and owner of the digital advertising agency, Disruptr Creative, and has worked with brands like Volvo, Trident, and Converse. She specifically helps mid-six-figure brands and businesses break through the white noise and stand out with their message. She is a genius when it comes to positioning and messaging and in today's episode, she's going to give us some practical strategies about how we can use that method to get our message out on podcasts and audio platforms without sounding like everybody else. If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.   Episode takeaways you don't want to miss: Due to the pandemic, advertising costs are WAY down! Why now the best time to be marketing if you can afford it!! You might even consider taking a loan.  Why audio content is just as important if not more important than video content Software and hardware needed to create good audio! HINT: these cost next to nothing!! The financial barrier to entry is VERY low How to make your message stand out from everyone else's in your industry How to employ and capitalize on disruptive messaging   For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/107