Ep 107 - The Power of Testimonials in Your Local Advertising

  EPISODE 107 of The Local Small Business Coach Podcast Today's Tip of the Week: The Power of Testimonials in Your Local Advertising In Today's Episode We Cover 3 Topics: Marketing Your Testimonials, Rant on Respecting Your Customer's Home & a Question on Losing Customers Due to Changing Pricing and Products   In today's episode, we discuss… We start with a great set of questions on How not to Lose Customers While Making Changes to Your Business. When is changing your prices and products become too much and cost you customers? We discuss how you want to communicate with your customers and clients the changes and make them part of the process, to get their ideas and look for trends in what they are asking for. Finally, make sure you give the changes time to make a difference. Constant change never allows you to see how they are working out.   I rant on something that happened when I used a local small business owner for some work around my place. The subject of not leaving Your Customer & Client's Home a Mess when you are done with the work. Nothing says I don't value you nor do I respect you, than leaving your trash and crap around someone's house. You are a guest in their home and you need to treat them that way. You want their memory to be about the awesome job you did and not the crap you left them to deal with.   Finally, we talked about how Testimonials Should Be Part of Your Marketing Plan. Testimonials are a great way for future customers to know exactly what they are getting when they use you and your business. Testimonials are your past customers shouting from the roof tops why people should be using you. Remember, people will listen to other people bragging on you more than they will listen to you bragging on you. So make sure to collect these. Focus them on 1 or 2 websites and grow a must use you mentality on those sites   Finally, we start the episode with a little pep talk on your business J   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at [email protected] Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com Get a FREE Audiobook! Take your Business Books on the Road with You!   CLICK to GET YOUR FREE AUDIOBOOK My Recommended Bookkeeping Program for Local Small Business Owners: Freshbooks Link Get Your FREE eBook - 8 Steps to Increasing Your Profits in Your Local Small Business   WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen,  medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams ~~~