Ep. 107 - The two most important growth levers for BJJ gyms

The Simplicity of Growing Your AcademySummaryGrowing a gym isn't complicated, but it does require you to actually develop the skills. In this episode, JP breaks down the two levers every academy owner needs to master: retention and marketing. Most gyms aren't stuck because they lack leads. They're stuck because they're bleeding students out the back door while ignoring the fundamentals. Until you fix that, more marketing is just pouring water into a leaky bucket.This episode walks through a practical, no-BS framework — fix your retention first, raise your prices, then put that money into ads you run yourself. It's simple. Not easy. But it works.Key TopicsWhy retention is always the first thing to fix — and what "doing more" actually looks likeThe Committed Club: using attendance-based incentives to keep students engagedAt-risk attendance tracking and why a simple phone call changes everythingOnboarding as a retention tool — the 30/60/90 day student journeyHow a 15–20% price increase funds your marketing budgetWhy you should run your own ads instead of paying an agencyThe 20-hour rule: how long it actually takes to get competent at a new skillPutting CEO time in your calendar every week — and why it's non-negotiableReady to grow your academy?Book a free 30-minute Growth Engine Audit — JP will look at your numbers and tell you exactly where you're stuck and what to fix. Link below.https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit