EP 108 : Building Creator Tools | Sanket Shah (CEO, InVideo)

Sanket is the CEO of InVideo, an online content creation tool. Sanket shah is also a serial entrepreneur and has co-founded other startups like MassBlurb and Visify Books. In this episode he spoke about going from Idea to product to company, building creator tools and the nuances of building an online creator tool and more! Key Highlights:  (00:00) Introduction (01:08) Lessons from starting multiple companies (02:21) Mistakes in hiring (04:44) Hiring people outside your domain (06:21) What skills don't necessarily translate to success  (10:49) Going from Idea to product to company  (15:18) What changes with Experience (18:31) Getting to PMF and scaling further (20:33) Thoughts about the Creator economy (22:56) Nuances of Building an online creator tool (26:00) InVideo's Primary Use Cases (27:17) Building and engaging a community (28:57) Building creator tools (31:47) Challenges with video editing online (33:08) Learnings about Monetization  (35:25) High Level Challenges as a founder (41:08) InVideo's future plans ------------------------------------- Connect with Sanket: Linkedin: https://www.linkedin.com/in/sanketsh/ Twitter: https://twitter.com/sanket_invideo ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startupoperator Twitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message