Ep 108 : Social Media Playbook - Digital Direction

We dive into Digital Marketing in the next episode of the Social Media Playbook as we venture into trends, digital marketing tools and strategies that could work for your business.  Elizabeth Taylor is the Founder, Digital Marketing Trainer & Consultant for Digital Direction, whose aim is to provide the relevant marketing insight and information to grow your business online with practical advice, clarity and direction while researching the latest trends in digital marketing. She sits down with Andrew Clark as they discuss consumer influences, changing your marketing model post COVID, how to adapt to different scenarios and expect the unexpected.  ABOUT THE SERIES Welcome to another episode of the “Social Media Playbook”, a brand-new, bite-sized podcast series by our Marketing & Communications Committee. In this series we focus on the latest trends and features of current social media platforms, the do’s & don’ts and new developments to come, in conversation with some of the leading players in the industry. Andrew Clark, Co-Chair of the committee and Partner at Creative Video Agency, AsiaWorks, chats with industry leaders within the social media landscape as they share their tips, tricks and advice for Marketing & Communications professionals.