EPISODE · Apr 9, 2026 · 24 MIN
Ep. 108 - Who to hire first, when to fire, and how to build a great team.
from The Business of Jiu Jitsu · host JP Levesque
How to Hire (and Fire) for Your BJJ AcademyIf a coach is costing you students, that coach needs to go. Doesn't matter how many medals they have. This episode is JP's full breakdown on staffing your academy, who to hire, when to hire them, and how to run a process that doesn't blow up in your face.In this episode:Why toxic, overly strict, or incompetent coaches are a retention killers and why academy owners keep them anywayThe exit interview move that tells you exactly why students are leavingWho your first hire should be (and it's probably not who you think)Staffing by revenue stage: under 70 students, 10–20K, 20–30K, and beyondWhy fewer coaches with more hours usually beats a big part-time rosterThe friction concept applied to hiring — how many hoops is the right amountWhy asking for a video submission in your job post is one of the best screens you can runDo's and don'ts: hiring for attitude first, defining the role on paper, running trial shifts, giving early feedbackRed flags and green flags to watch for in the interview processThe GWC screen from Traction, do they Get it, Want it, and have the Capacity to do it?Want help building the operating system for your academy?JP will look at your numbers and tell you exactly where you're stuck and what to fix. Link below.https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit
What this episode covers
How to Hire (and Fire) for Your BJJ AcademyIf a coach is costing you students, that coach needs to go. Doesn't matter how many medals they have. This episode is JP's full breakdown on staffing your academy, who to hire, when to hire them, and how to run a process that doesn't blow up in your face.In this episode:Why toxic, overly strict, or incompetent coaches are a retention killers and why academy owners keep them anywayThe exit interview move that tells you exactly why students are leavingWho your first hire should be (and it's probably not who you think)Staffing by revenue stage: under 70 students, 10–20K, 20–30K, and beyondWhy fewer coaches with more hours usually beats a big part-time rosterThe friction concept applied to hiring — how many hoops is the right amountWhy asking for a video submission in your job post is one of the best screens you can runDo's and don'ts: hiring for attitude first, defining the role on paper, running trial shifts, giving early feedbackRed flags and green flags to watch for in the interview processThe GWC screen from Traction, do they Get it, Want it, and have the Capacity to do it?Want help building the operating system for your academy?JP will look at your numbers and tell you exactly where you're stuck and what to fix. Link below.https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit
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Ep. 108 - Who to hire first, when to fire, and how to build a great team.
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