EP 108: Why 95% Of Buying Happens On Autopilot

Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic.In this episode of Embracing Marketing Mistakes, Nancy Harhut explains why framing, anchoring and presentation matter more than information. She shares real examples where small changes doubled results without changing the product.Nancy is the author of Using Behavioural Science in Marketing and founder of HBT Marketing. She has spent decades helping brands apply psychology and neuroscience to real campaigns, translating academic research into practical tactics that increase response and preference.This is a practical conversation for senior marketers who want better ROI without chasing discounts or gimmicks.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube