Ep. 109 - Carrie Strom & Jasson Gilmore on Leveraging Technology to Create the Optimal Patient Experience

What do patients want more than anything from their aesthetic providers? There's no point in guessing because Allergan has the answers — and they reveal them in this episode.Dr. Grant Stevens welcomes Carrie Strom, President, Global Allergan Aesthetics, and Jasson Gilmore, Senior Vice President Allergan Aesthetics, as they explain how they reinvented the Allergan loyalty program to focus on upgrading the patient experience.Learn the three best practices for patient retention, the top five aesthetic needs, and what it all has to do with empowering confidence on the latest episode of The Technology of Beauty.Show Notes:0:00 Intro0:42 Background9:22 Fixing Brilliant Distinctions12:40 How Allé improves on Brilliant Distinctions19:26 How the Allé Flash loyalty program works22:32 Loyalty program gamification27:32 The market hinges on value, not price29:24 Three best practices for patient retention33:23 Surgical practice patient lifetime value40:41 Vision for body contouring44:08 General Allergan discussion48:35 Top 5 aesthetic needs51:45 Empowering confidence52:34 What do you see in your crystal ball56:30 Representing diverse beautyThe views expressed in this podcast are the personal opinions of the host and guests respectively. Dr. Grant Stevens is a paid consultant for Allergan Aesthetics, however, Allergan Aesthetics is not a paid sponsor or producer of this content and no compensation was paid or received by either party for this interview.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/