Ep. 109: How to Leverage AI and Machine Learning for Better Content Marketing

There’s so much talk out there about how platforms like ChatGPT and other forms of AI and machine learning will slowly replace the work done by people in B2B content marketing. Is this true? Should we completely rely on these new technologies to improve our B2B content marketing and promotion? Join us as we discuss these topics and more with expert content marketer Ren Agarwal (CEO, StoryAZ Studio), who helps to debunk some myths around AI and content marketing. During this conversation, Ren talks about the importance of leading with strategy and research, and how content marketers can leverage AI and machine learning to improve their work. Ren also highlights the mistakes to avoid, the limitations of AI, and elaborates on some future trends that he believes will greatly impact B2B content marketers.