EP 109: How To Win In Digital Advertising With Sharon Park

Sharon is an expert in building profitable ad programs for businesses. It was her 10 years at Google that allowed Sharon to practice building ads for thousands of businesses, from start-ups to blue-chip brands, including Tiffany’s, Nike, Apple, Samsung, Salesforce, and Adobe. In 2009, Sharon architected the Remarketing strategy for the Obama presidential campaign, resulting in historic donations and return on investment for the election. In 2012, Sharon developed and sold Google two patents, and she remained focused on developing their ad technology to solve marketer’s problems. Sharon architected and launched a campaign that served Billions of impressions per day for General Motors during the Beijing Olympics. It remains the largest remarketing campaign in Google history. Sharon is uniquely positioned in the market because of her focus is not only on marketing principles but also on the technology that powers marketing. She has grown her presence and reputation in the marketplace by being a finance-led marketer, always returning to profitability as the cornerstone of performance advertising. In 2018, Sharon left Google and launched Sage Digi with a vision of building an ad agency that could address customer pain points better and faster than other players in the market. Since launching the business, Sharon has built a team that can solve measurement, analytics, and ad tech problems for enterprise businesses. Sharon leads her team to speak the truth, addresses the elephant in the room, and always brings clients straightforward answers to their questions. She leads all Sages to protect clients' businesses and bring in profits. Sharon is also a concert violinist and enjoys music of all types. She invites you to see a show together! Contact Information: Website: www.sagedigi.com Schedule a Call: https://sagedigi.com/schedule-a-call/ LinkedIn: https://www.linkedin.com/in/presidentsharon/