Ep 109: Lead Magnets That Actually Grow Your Email List With Cara Ray & Rachael Adams

In this episode of The Writers’ Bloc Podcast, Cara Ray talks with author and The Love Offering Podcast host Rachael Adams about one of the most important tools writers can use to grow their audience: lead magnets.But a great lead magnet isn't simply a way to collect email addresses. It's an opportunity to serve your readers, solve a real problem, begin a relationship, and invite people into your community.Rachael shares what's worked for her—from collaborative devotionals and quizzes to seasonal resources, QR codes, email sequences, and evergreen freebies—and how writers can start building an email list without overcomplicating the process.In this conversation, we talk about:* What a lead magnet is and why writers need one* How to discover what your audience actually wants* Lead magnet ideas you can create without starting from scratch* Why your email list matters more than social media followers* How collaborations can help introduce you to new audiences* Quizzes, devotionals, checklists, calendars, challenges, and other freebie ideas* What to send after someone downloads your freebie* Why unsubscribes aren't necessarily bad* Building an audience slowly, faithfully, and sustainably* If growing your platform feels overwhelming, Rachael offers a helpful reminder: start small, serve people well, stay consistent, and play the long game.ABOUT RACHAEL ADAMSRachael Adams is an author, speaker, and host of The Love Offering Podcast. She is the author of A Little Goes a Long Way and Everyday Prayers for Love, and her work has appeared in outlets including Crosswalk, Proverbs 31 Ministries, YouVersion, and more. You can find her at rachaelkadams.com or on Instagram and Facebook at @rachaeladamsauthor🎙️ ABOUT THE WRITERS’ BLOCThe Writers’ Bloc is a community for Christian writers who want to grow in their craft, connect with other writers, and faithfully steward the words God has given them.Subscribe for more conversations with authors, editors, publishers, and writing professionals—and practical encouragement for your writing life. You can learn more about us and join as a FREE or PREMIUM member at mywritersbloc.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit writersblocpod.substack.com/subscribe