Ep 11. Behind the Curtain of Beauty Brand Marketing with Diane Saw

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success. Connect with Diane on IG and LinkedIn—If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.