EP.11 一次學會 #CRM、#CDP 是什麼，做對了才能 #精準行銷！- Instag Podcast

本集由內容行銷小老師 Elsie，以及 Instag 受眾數據平台創辦人瑋翔，說明 #CRM、#CDP 的差異，現在大家都曉得當 Cookie 逐漸退場時，應該要掌握第一方數據，卻錯把 CRM 當作建立第一方數據的唯一解法。其實 CDP 做好，才能有利於 CRM，CDP 能有效掌握未登入的網站瀏覽數據，並且做到全通路行銷，強化 CRM 的會員輪廓基礎。 📍CDP、CRM 的 4 個解析重點： 1. 不要為了做好 CRM，反而排擠掉「潛在客戶」 2. CDP 能掌握未登入的網站瀏覽資料 3. 用第一方數據達成全通路行銷，要靠 CDP 才能確實做到 4. CRM 著重會員經營，CDP 能提供深入數據，兩者結合效用最高 👉下集節目預告：做內容行銷的 4 大好處記得追蹤訂閱、開啟小鈴鐺🔔 🌟 CONNECT with Elsie ------------------------------------------ 🌐 加入 Elsie 的臉書社團【內容行銷煉金術】看更多內容行銷祕訣 👉 https://www.facebook.com/groups/contentmarketingproducer 🌐 預約與 Elsie 的免費一對一線上諮詢 👉 https://calendly.com/elsie-cmcoaching/consulting 🌟 CONNECT with Instag ------------------------------------------ 🌐 Instag 受眾數據平台：成為媒體拿回「受眾」主控權的最佳夥伴 👉 https://instag.ai 🌐 Instag 更多資訊 👉 Linkedin：https://www.linkedin.com/company/instagai 👉 Facebook：https://www.facebook.com/instagai 👉 Contact：https://www.instagai.com/contact 👉 Email：[email protected] Powered by Firstory Hosting

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EP.11 一次學會 #CRM、#CDP 是什麼，做對了才能 #精準行銷！- Instag Podcast

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