Ep.11: Cody Lee, Summit Partners | What You Need to Know About Marketing in Portcos

Shiv Narayanan interviews Cody Lee, Vice President in Summit Partner’s Peak Performance Group. Cody and Shiv discuss why marketing is a function no portco (and no investor) can afford to ignore, and what you need to know about portco marketing in the current environment. Learn about a realistic approach to data-driven marketing strategy, common areas where portcos are wasting their dollars, and how to find the right person to lead a marketing function. Resources Learn more about Summit Partners Connect with Cody Lee - LinkedIn Influence, by Robert Cialdini Cody Lee’s commentary presented herein reflects the views, experience and opinions of Cody Lee and no assurances are given that the strategies referenced herein will achieve any particular result. Further, the content provided herein is not an offer or sale of any security or investment product or investment advice. The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.