Ep #11: Crisis of Differentiation and the Niche Imperative

If you are one of those financial planners that believe having a niche doesn't matter, you need to listen to this episode. I think this episode might just convince you to take a hard look at that belief and, with our predictions for the world of financial planning, actually start looking at your business. Michael and I share our sometimes-conflicting views on why having a niche is so important and how to set up your business to cater to a niche that will make you THE adviser to work with.  You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/11