Ep.11-Enhancing the Customer Journey ft. Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast

Scientifically, what matters most when enhancing the customer journey? Why are emotional connections so important to experiential marketing? This week we are joined by, Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast and PCMA 20 in their 20s. In our discussion Marie-Claire, shares how she approaches the customer journey to assure customer satisfaction and how  ICC belfast approached a complete re-branding of their venue from entertainment to B2B conferencing. Have an idea for a topic of a future episode, would like to be featured on R_C_Squared or interested in continuing the conversation? Please do not hesitate to reach out to: [email protected] Twitter: https://twitter.com/R_C_Squared