Ep. 11 - Feeding for Performance: How Vitalix Tubs Support Herd Health Year-Round

In this episode, we sit down with Shelby Cornelius, District Sales Manager for Vitalix, to talk about the nutrition program behind the iconic "blue tub" seen across ranches and rodeos nationwide. Shelby shares the story of how Vitalix grew from a single plant in Nebraska into a nationwide brand with five manufacturing locations — all while staying focused on doing one thing exceptionally well: producing high-quality livestock supplement tubs. We dive into how Vitalix tubs support producers through every stage of production, including: Weaning and receiving calves Supplementing protein during winter grazing and corn stalks Supporting cows through calving and breeding season Improving herd performance with targeted mineral and nutrition programs Shelby also explains what makes Vitalix tubs unique — including their use of technologies like Diamond V, Zinpro minerals, and NatureSafe, and how those ingredients help support immunity, reproduction, and overall herd health. We also cover practical questions producers often ask: How many cattle should share a tub? Why consumption rates vary in the first few weeks Why tub formulation changes by region and season The real cost-per-head-per-day of supplementation Plus, we discuss how these tubs aren't just for cattle — Vitalix also offers solutions for sheep, goats, and horses, helping producers simplify nutrition across their operation. If you've ever wondered what's really inside the blue tub — and how it can impact herd performance, conception rates, and profitability — this episode breaks it all down.