Ep 11: Find Your Tribe: Connecting in the Age of Isolation

Susan McPherson Takin’ Care of Lady Business with Jennifer Justice Episode 011: Find Your Tribe: Connecting in the Age of Isolation Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.   Listen to this information-packed Takin’ Care of Lady Business episode about how Susan is making a more equitable world through investing.   Here is what to expect on this week’s show: How Susan got her start in finance, and how she came to found McPherson Strategies The circumstances that inspired Susan to write The Lost Art of Connecting, and what readers can learn from it What a “five minute ask” is, and how you can use it to get what you want How Susan honors the memory of her mother by being an angel investor for female-founded businesses Susan’s strategies for writing a book   Connect with Susan: WEBSITE: http://www.mcpstrategies.com/ TWITTER: https://twitter.com/susanmcp1 FACEBOOK: https://www.facebook.com/susanmcpherson1 INSTAGRAM: https://www.instagram.com/susanmcp1 LINKEDIN: https://www.linkedin.com/in/susanmcpherson/   Learn more about your ad choices. Visit megaphone.fm/adchoices