Ep. 11: Holly Fletcher - MS in Journalism Turned Media & Communications Strategist

Holly dreamt of working in journalism and attending grad school since grade school. And live that dream she did.After earning her master’s in journalism from Columbia, she started in trade pubs, moved to reporting for her hometown The Tennessean, and then founded BirdDog. During that time, Holly’s field changed. Legacy journalism slowly and steadily abandoned deep investigation, exhaustive data analysis, and the stories readers needed to know. That’s when she made the leap to in-house communications and media strategy. It wasn’t a seamless transition. But she realized audiences still craved expert knowledge and insights. Now Holly’s able to disseminate vital healthcare news in a manner she never would have considered during grad school.Books & other resources mentionedNo Time to Spare by Ursula Le GuinClay Christensen’s worksBen Thompson’s “Stratechery” newsletterA sample of Holly’s workVanderbilt Health DNA: Discoveries in Action podcastBirdDogCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show