Ep. 11: How Can Shippers Use Data to Guide Their Decision-Making? With OD CEO Marty Freeman and Mastio's Kevin Huntsman

The findings from Mastio's annual study of LTL carriers help shippers evaluate carriers based on many important attributes.   Shippers need to choose the right partner when selecting a carrier. Shippers want to ensure that their freight will make it to their customers on time and damage-free. What tools are available to help shippers choose the right carrier for their business? How can collecting independent, third-party logistics data assist them with the decisions?   Host Jonathan Betz speaks with Kevin Huntsman, the president of Mastio & Company, a market research consulting firm that conducts independent customer experience research across various industries. For over 20 years, Mastio & Company has been surveying shippers annually about their needs and what they look for in a carrier. On today's episode, Kevin shares insights on how Mastio & Company conducts the survey and what it means for the industry. Old Dominion was named the number one national LTL carrier for quality for the 14th consecutive year. Marty Freeman, president and CEO of Old Dominion Freight Line shares why this award means so much to the organization and how Old Dominion uses the data to continuously improve service for their customers.    Key Takeaways:   Who is Mastio & Company, how do they collect LTL survey data, and how is the data used in the logistics industry? [1:44]   OD builds its company culture around the results of the Logistic Professional Survey. [4:30]   The attributes shippers value are highly weighted when Mastio chooses the Logistics Professional Survey Award winner. [7:49]   How OD uses the Conscious Differentiator attributes when setting annual objectives. [11:02]   What is the Mastio value map and why is it important for shippers? [13:22]   The Mastio independent third-party study offers shippers and carriers the important data needed to make informed business decisions. [17:22] Resources: OD Outlook ODFL.com Mastio & Company Cargo Shorts podcast Shippers can direct freight-related questions to [email protected]