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Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp episode artwork

EPISODE · Oct 28, 2024 · 22 MIN

Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp

from The Brand Burger Podcast · host Braeden Matson

It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/

What this episode covers

It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/

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Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp

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Frequently Asked Questions

How long is this episode of The Brand Burger Podcast?

This episode is 22 minutes long.

When was this The Brand Burger Podcast episode published?

This episode was published on October 28, 2024.

What is this episode about?

It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/

Can I download this The Brand Burger Podcast episode?

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