Ep. #11: How You Can Hook New Fans To Your Message

Your marketing message can be broken up into three parts: hook, story, and offer.  A hook is used to draw people into your content, your story is a way of building a relationship with your fan, and your offer is what you will give in exchange for your new fan taking the time out to consume your content.  Using this framework, will help your marketing message be more effective and attract rather than chase your fans.