Ep. 11: Jennifer Newell, Founder of Betty’s Co., Is Emerging as the Go-To Women’s Healthcare Provider For Gen Z

Show Notes:“You don’t need healthcare unless you are sexually active”.That’s the message young women receive from women's healthcare once they age out of pediatrics. What has resulted is a patient population of over 21 million women overlooked and left to navigate a system primarily centered around preventing or managing pregnancy on their own.Today’s guest, Jennifer Newell built Betty's Co. to address this gap in care by creating an unmatched women's healthcare experience for Gen Z.Betty’s is a women’s health company providing gynecology, mental health, and wellness visits to young women. The Betty's care team meets patients where they are through mobile clinics and virtual appointments.Today’s episode covers misconceptions about women’s health, raising capital as a first-time founder, and how COVID-19 impacted the Betty’s go-to-market strategy.Timestamps:0:53: Introducing Jennifer and Betty’s Co.2:23: Gen Z’s expectations of healthcare4:42: Traditional healthcare failing young women7:31: Continuity of care9:56: Building a brand around quality clinical services11:22: San Antonio startup ecosystem15:35: Raising capital19:55: How COVID-19 changed the Betty’s GTM strategy23:25: Financial risk as a founder25:08: Convincing providers to join the Betty’s care team27:18: Gen Z as a target market31:05: Plans for opening brick-and-mortar locationsSubscribe to Healthy Returns Today! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nolanshah.substack.com